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The long answer: Scent Space only refers to fragrance projection and has nothing to do with concentration. Now, you may be wondering if the Personal Scent Space is just a new term for Eau de Toilette, the Expressive Scent Space for Eau de Parfum, and Bold for Parfum. Bold Scent Space: powerhouse versions for those who like to share their fragrance with the whole room.Expressive Scent Space: the original, middle ground versions for those who like their fragrance to be noticed by anyone nearby.

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Personal Scent Space: light skin scents for those who like their fragrance to stay close to the skin-only to be experienced by those they allow close.There’s often a lingering doubt of whether their scent is too noticeable or not noticeable enough.Įach of our fan-favorite fragrances, now dubbed the “Expressive” version, is expanded into 2 new Scent Space scents, letting each person choose their fragrance and its projection: Projection seems to take a fixed, one-scent-fits-all approach that can leave people unable to fully enjoy their fragrance. In 2020, Vicken acquired his own brand, Commodity, and with it decided it was time for a change. Some focus on sourcing the best, rarest ingredients.Īll of them result in a spectrum of exceptional fragrances that you'll ultimately choose from based on personal preference when it comes to smell.īut what about your personal preference when it comes to your scent’s projection? Shouldn’t you have a choice over how your fragrance is experienced? Whether by everyone in the room or only the ones you allow close? Others find inspiration from a place, a passion, or a dream. Many brand founders convey their personal stories through their fragrance. The company quickly built a reputation for finding, sourcing and building the best independent fragrance brands, many of which have become today’s most sought after, including Maison Francis Kurkdjian, Juliette has a Gun, Maison Crivelli, Montale and Thameen.ĭuring his 20+ years as a fragrance distributor, he’s been pitched by thousands of brands. In 1997, he ventured out on his own and founded Europerfumes, a niche fragrance distribution business in the U.S. His dad ran a Kuwaiti fragrance distribution company and from age 6 he helped the family business, starting in the warehouse. Vicken was born into the world of fragrance. Our story begins with Vicken Arslanian, our Re-Founder and Brand Architect. We created Scent Space to change that, expanding each of the brand’s bestsellers into 3 distinct versions. TL DR-Fragrance projection has traditionally been a one-scent-fits-all approach.